Senior UX/UI Designer · Digital Design Lead

Bengaluru, India · Collaborating worldwide

Hello, I'm Maqsood Ahmed

Making thecomplexfeel simple.

I bring 20+ years of experience across UX/UI, digital products, websites and visual design — combining thoughtful user experiences with hands-on front-end understanding to turn ambitious ideas into intuitive interfaces.

Explore my work Let's connect Résumé ↓
Product & UX/UI Web & front-end Brand & visual systems
Selected work / 01—03Design in practice
commerce / UX & UI
The Body Shop responsive homepage UI
The Body ShopFeatured case study ↗
product design / SaaS
SaaS dashboard UI design
SaaS DashboardProduct interface ↗
concept / mobile UX
Zentura fictional wellness app mobile UI
ZenturaConcept study ↗
20+Years of
experience
20+Years in design
150+Designs & interfaces
50+Projects & collaborations
05Core design disciplines

Featured case study · Ecommerce UX/UI

The Body Shop
Responsive Commerce.

A responsive eCommerce experience covering the homepage, product discovery, product detail, ingredients and checkout journeys — taken from sitemap and wireframes through prototyping and user testing into visual UI and front-end collaboration.

ScopeHomepage → discovery → detail → checkout
MethodsSitemap · wireframes · Axure prototyping · user testing
OutputResponsive UI · mobile UI · interactive storytelling
DeliveryDeveloper collaboration & QA

Homepage

The front door to the experience: campaigns, product ranges and ingredient stories laid out to work across desktop, tablet and mobile.

Behind the interface

Ideas first.
Interfaces second.

The work behind the screen — whiteboard thinking, user journeys, wireframes and responsive planning that turn complex experiences into clear interfaces.

UX whiteboard sketches, page ideas and interface planning from The Body Shop work 01 · Whiteboard thinkingSketch before polishSketches, page relationships, navigation ideas and interaction notes captured before the polished interface. Key user journeys mapping product discovery, account and checkout flows 02 · StructureUser journeys Responsive homepage wireframes across desktop, tablet and mobile layouts 03 · PrototypeResponsive wireframes
  1. 01Discover

    Research, technical analysis and user needs.

  2. 02Structure

    Sitemaps, information architecture and journeys that turn large content sets into usable paths.

  3. 03Prototype

    Wireframes and interaction concepts — what happens before, during and after each key action.

  4. 04Design

    Responsive visual UI: typography, colour, spacing and components for every screen.

  5. 05Deliver

    Reviews, developer collaboration and QA so the design survives the browser.

Selected work

Design across
every screen.

A broader view of my practice across product interfaces, websites, ecommerce, branding and visual communication. Select any piece to view it full size.

Ecommerce website design sample
01 / Ecommerce

Ecommerce Website

Storefront structure, product storytelling and conversion-led page design.

RoleUX · UI · Responsive design
SaaS dashboard UI design sample
02 / UI · UX

SaaS Dashboard UI

Data-heavy interface design with clear hierarchy, cards and navigation patterns.

RoleProduct UI · IA · Visual system
Brand identity design sample
03 / Branding

Brand Identity

Identity direction extended across logo presentation, stationery and visual language.

RoleVisual identity · Typography · Brand system
Mobile app UI design sample
04 / UI · UX

Mobile App UI

Mobile product screens focused on clarity, onboarding and repeat-use flows.

RoleUX flow · UI · Mobile design
Product packaging design sample
05 / Packaging

Product Packaging

Packaging composition, label hierarchy and premium retail presentation.

RolePackaging · Layout · Brand
Print brochure design sample
06 / Print

Brochure & Collateral

Editorial print layout built for clarity, hierarchy and brand consistency.

RoleEditorial layout · Print

More work samples

Visual archive

Restaurant website design sample
07Restaurant WebWeb Design
Travel website design sample
08Travel WebWeb Design
Mobile ecommerce design sample
09Mobile CommerceEcommerce
Social media campaign design sample
10Social CampaignGraphic Design
Real estate website design sample
11Real Estate WebWeb Design
Fitness campaign design sample
12Fitness CampaignGraphic Design
Healthcare website design sample
13Healthcare WebWeb Design
Product catalogue design sample
14Product CataloguePrint Design
Logo identity design sample
15Logo IdentityBranding
Business flyer design sample
16Business FlyerPrint Design
SaaS landing page design sample
17SaaS Landing PageWeb Design
Event creative design sample
18Event CreativeGraphic Design
Editorial cover design sample
19Editorial CoverPrint Design
YouTube thumbnail design sample
20Video ThumbnailGraphic Design
Presentation design sample
21Presentation DesignUI / Visual
Photo editing and retouching sample
22Photo RetouchingImage Editing

Concept lab · UI / UX

A calmer product.
A clearer experience.

Fictional concepts · not client work

Self-initiated products and UX explorations created for this portfolio to show product thinking, flows, wireframes and polished UI.

01 / ZENTURA

Wellness for a
better daily rhythm.

Zentura is a fictional wellness and mindfulness experience designed around small, repeatable habits. The concept brings meditation, sleep, activity and mood into one calm dashboard.

Mobile UXInformation architectureOnboardingDesign system
Zentura fictional wellness app concept overview with mobile interface designs
Zentura fictional UX research and user insight exploration
02 · RESEARCH

Understanding the routine

Mapping friction around motivation, consistency and information overload.

Zentura fictional product sketches and early ideation
03 · IDEATION

Whiteboard to structure

Hand-drawn screens, notes and interaction ideas that shaped the core experience.

Zentura fictional low fidelity wireframes across mobile screens
04 · WIREFRAMES

Test the hierarchy

Low-fidelity screens focused on navigation, hierarchy and repeat-use patterns.

Zentura fictional final mobile UI screens
05 · FINAL UI

Polish the interface

Calm visual language, clear states and component-led mobile UI for daily use.

UX explorations

Different problems. Different journeys.

How I approach information-heavy interfaces, discovery journeys, accessibility and mobile-first interaction — presented as concept work.

Project management SaaS dashboard UX exploration showing research, wireframes and final interface
01 · ProductivityConcept · SaaS

Project Management Dashboard

Turned a complex project-management workspace into a focused dashboard that makes task status, workload and progress easier to scan.

ProblemData overload
FocusHierarchy
OutputDashboard
DetailDesign system
Ecommerce website redesign UX exploration showing information architecture, wireframes and product interface
02 · CommerceConcept · Ecommerce

Ecommerce Website Redesign

Restructured discovery, product comparison and purchase paths to create a clearer journey from category landing page to checkout.

ProblemFindability
FocusConversion
OutputResponsive UI
DetailCheckout flow
Healthcare patient portal UX exploration showing user flows and accessible dashboard design
03 · Service experienceConcept · Healthcare

Healthcare Patient Portal

A calmer portal experience around appointments, reports, prescriptions and messages, with accessibility and clarity as core considerations.

ProblemComplex tasks
FocusAccessibility
OutputPortal UI
DetailContent hierarchy
Finance mobile app UX exploration showing onboarding, wireframes and final mobile interface
04 · Mobile productConcept · Mobile

Finance Mobile App

A mobile experience for everyday money management, reducing friction across onboarding, transfers, payments and transaction review.

ProblemTask friction
FocusMobile UX
OutputApp UI
DetailStates & flows

How I work

Design that connects strategy to execution.

I work across UX, interface, visual identity and production — bringing structure to complex ideas and carrying them through to polished, usable outcomes.

01

UI / UX Design

Flows, wireframes, interaction patterns, responsive systems and polished UI.

02

Web & Ecommerce

Marketing sites, storefronts, landing pages and conversion-focused design.

03

Brand & Graphic Design

Identity, campaigns, social content, packaging, presentations and print.

04

Creative Systems

Reusable components, guidelines, templates and design systems that teams can actually use.

AI assisted design workflow showcase with visual concept exploration and interface refinement
Design with AI

AI as a design accelerator.

I use AI tools to move faster between a brief and multiple design possibilities — generating options, challenging first ideas, refining visual directions and supporting UX review, without replacing the underlying design thinking.

Brief→Explore→Evaluate→Design→Refine

My approach: use AI to expand exploration, then use design judgement to select, refine and validate what belongs in the final experience.

Design to build

Designed for the screen. Ready for the real world.

My workflow doesn’t stop at the polished mockup. I understand responsive behaviour, implementation constraints and front-end handoff, so design decisions survive contact with the browser.

Responsive by default.Desktop, tablet and mobile behaviour designed from the start — not added at the end.
Closer to implementation.Front-end understanding means cleaner handoffs, reusable components and interfaces that are practical to build and maintain.
HTML / CSSBootstrapDesign systemsDeveloper handoffQA

About Maqsood

I’m a Senior UX/UI Designer and Lead Graphic & Web Designer working across digital products, websites, interfaces and visual systems.

My career has evolved from graphic and web design into UI/UX and product design, giving me a broad view of how ideas become real experiences. I think beyond the finished screen — structure, content hierarchy, responsive behaviour, consistency and the implementation details that help teams build confidently.

  1. FoundationGraphic & Visual DesignTypography, layout, branding, campaigns and production design.
  2. DigitalWeb & ResponsiveWebsites, landing pages and ecommerce shaped for real-world use.
  3. ProductUI / UX & ProductJourneys, IA, wireframes, prototypes and dashboards.
  4. LeadershipLead Design PracticeUX, visual systems, front-end awareness and business context, concept to delivery.
Toolkit
FigmaAdobe XDPhotoshopIllustratorInDesignPremiere ProCamtasiaHTMLCSSBootstrapWordPressAEMGit
Make it clear enough to use. Make it memorable enough to remember.
Maqsood AhmedDesign principle

Let’s talk

Got something complex?
Let’s make it clear.

Product interfaces, websites, ecommerce or brand work — I’m happy to talk it through. LinkedIn is the quickest way to reach me.

Message meConnect on LinkedIn
Résumé · PDFDownload résumé
LocationBengaluru · Working worldwide